Australian Football League’s Richmond team turns match footage into tactical insights and content that enhances coaching and fan engagement with Viz Libero Teams’ unified workflow
Data integration
Short-form content and match highlights shared on social media platforms are becoming increasingly popular among football fans and therefore, are also gaining a following among the teams themselves. This type of content can improve the fan experience by bringing fans closer to the action and at the same time create new ways to monetise video and other media with sponsorship deals.
The Australian Football League’s Richmond team has adopted Vizrt Viz Libero Teams to unify its coaching and content creation into a single, simple workflow their operators can access from anywhere on a laptop, via desktop equipment on-premises or in the cloud. Libero Teams can also be purchased as a one-box hardware solution pre-installed with Viz Libero Teams software.
Analysis Tools
Viz Libero Teams comprises a set of 70 analysis tools that the Tigers' coaching team uses to turn match footage into clear 3D breakdowns, giving players tactical insights and informing the club's strategy.
Fan engagement
It includes measurements, defensive lines, player marking, zones and 3D camera flights with coaching spaces that enhance players’ understanding of the analysis. For the pitch, image-based camera calibration is available. For the players, by selecting and storing calibration points from different perspectives in a database, operators can automate player tracking as well. These tools give Richmond AFL the versatility to optimise and personalise how they use the software while creating content that appeals to their fans.
Fan Engagement
Most clubs will only ever know a small portion of their audience. But analysis is a way to communicate with viewers and convert them into fans by drawing them closer to the game and the team, developing a direct-to-fan relationship. Highlight moments also increase sponsor value. Key plays become a branded opportunity, expanding on the inventory and creating measurable revenue for each game.
Versatile telestration
Learning to use Libero Teams puts Richmond AFL in a position to create analysis clips that engage its growing online base. “This system gives our coaches and analysts a new way to break down match footage and translate it into actionable insights for our players," said Troy Johnson, Head of Technology, Richmond AFL.
“Just as important, it opens new possibilities for how we connect with our members and fans, bringing them closer to the tactical side of the game in ways we haven't been able to before. It's a great fit for a club that's always looking for an edge, both on the field and in how we engage our community." www.vizrt.com
