DNEG 360 launches to deliver end-to-end pre-production, virtual production and development services, and two of the world's largest LED volume stages.

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DNEG has launched a new division, DNEG 360, operated by Dimension Studio, specialists in real-time production. As part of the launch, DNEG and Dimension also debuted two of the world's largest LED volume stages, in London and Rome, and released a behind-the-scenes video titled The Evolution of Virtual Production to demonstrate its new virtual production techniques and advancements. 

DNEG and Dimension initially announced a joint venture to deliver virtual production services in February 2021. Now, the new DNEG 360 division expands this DNEG and Dimension partnership to include visualisation, virtual production, content creation and development services. This makes an end-to-end production infrastructure available to clients, resulting in a smooth coherent transition through development, pre-production and virtual production into visual effects and post for feature film and episodic projects, advertising, music videos and other projects.

DNEG 360’s London studio is comprised of two stages. Stage One features an LED volume with 1,600 panels making up a 20m x 8m curved LED wall, with four wild walls and a retractable LED ceiling. Stage Two is set up for performance, vehicle and volumetric capture.

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The team's second LED operation is situated at the well known Cinecittà Studios in Rome, utilising a 24m x 8m LED volume with an LED ceiling and a 25m rotating platform deck to allow the crew to quickly reposition their sets.

Steve Griffith, Managing Director of DNEG 360 and Dimension Studio, said, "DNEG 360 is among the few end-to-end, real-time powered service providers operating at this kind of scale, anywhere in the world. Our talented team has delivered thousands of shots and over 800 virtual production shoot days, which has allowed us to refine our approach through hands-on experience. We have taken the promise of virtual production techniques and made them work at scale, mapping out and defining the creative journey through the digital production process, from development through to delivery. This allows us to share our experience and give clients guidance and continuity as they navigate the filmmaking process, reducing risk and finding cost efficiencies."

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Since 2021, DNEG and Dimension have delivered virtual production work on shows such as 'Masters of the Air' (Apple TV+), 'Those About To Die' (Peacock), 'Here' (Sony Pictures), 'Avatar: The Last Airbender' (Netflix), 'No Way Up' (Altitude Film Entertainment), 'Devotion' (Sony Pictures), 'The Muppets Mayhem' (Disney+) and many others.

DNEG Global CEO Namit Malhotra said, "The advances that DNEG is making in real-time technologies and virtual production techniques are both creatively exciting and game-changing in terms of the opportunities and efficiencies that they open up for our clients and partners. I'm excited to welcome our clients to explore our world-leading LED volume stages in London and Rome, and I look forward to seeing DNEG 360's latest slate of projects hitting our screens soon." www.dneg.com