Combining NETGEAR products with AMPP’s software-defined production platform allows enterprises to deliver broadcast-quality video experiences with simplicity and flexibility.
Grass Valley and network specialist NETGEAR are forming a strategic partnership to serve the rapidly growing enterprise AV sector within the broadcast industry. The collaboration combines NETGEAR AV’s optimised switching and secure IP networking for live media, with Grass Valley’s software-defined production tools and hardware platforms, in order to make it simpler for enterprises to produce, manage and distribute high-quality content.
Enterprise organisations, including corporations, universities, houses of worship, esports and venues, increasingly require broadcast-quality production capabilities but have historically faced prohibitive costs and complexity. This partnership directly addresses that gap. The two companies are aiming for direct interoperability, built on major standards including NDI, SMPTE ST 2110, Dante and SRT, and an approach that makes taking advantage of sophisticated, professional tools more straightforward.
Matthew Yates, Director of Strategic Alliances at Grass Valley, said, “The Enterprise Media sector represents one of the fastest-growing opportunities in our industry, yet these organisations have been forced to choose between consumer-grade tools and broadcast systems designed for major networks, with the associated cost and complexity. By matching cost-effective, simple-to-use NETGEAR AV products to the competitive software-defined production platform in AMPP, Enterprise organisations can deliver video experiences of the same quality as modern broadcast productions, while retaining the simplicity and flexibility customers expect.”
“NETGEAR has long focused on making high performance AVoIP networks easy to deploy and manage,” said Laurent Masia, Senior Director of Product Line Management, NETGEAR. “Our partnership with Grass Valley aligns with the needs of enterprise customers who want reliable, secure, scalable video operations without the friction traditionally associated with live media workflows.” www.grassvalley.com
