CDN provider SIMBA is building a CDN with Broadpeak's high-performance software for low-latency streaming and new end-to-end content distribution services across Brazil.
CDN provider SIMBA has launched a new high-performance content delivery network (CDN) in Brazil. Built on Broadpeak's Advanced CDN software, SIMBA plans to use the new platform to deliver live and VOD streaming services for three of the country's major broadcasters, while launching its own CDN-as-a-service (CDNaaS) for high-quality, low-latency video delivery across the Brazilian market.
SIMBA is a joint venture formed by Record, RedeTV! and SBT to manage content licensing and distribution across these commercial broadcasters. As its owning companies develop and accelerate their digital strategies, their SIMBA collaboration is investing in building its own CDN to better control video delivery and quality of experience, while supporting a growing demand for live and on-demand video content. The company is now making streaming distribution services available to third party content providers as well, through the SIMBA CDNaaS.
Broadpeak’s Advanced CDN aims to deliver any content to any screen, moving video across any network through a single platform. In order to to optimise content delivery, video streaming happens closer to end-users. Open, dynamic and elastic, the Advanced CDN emphasises high performance and scalability for video services. It can also create opportunities for new business models, building a bridge between ISPs and content providers through the use of Open Caching APIs.
"Building a robust CDN supports our broadcasters' digital future, while creating new opportunities for the wider streaming market in Brazil," said Carlos Alkimim, Commercial & New Business Development Director at SIMBA. "With Broadpeak's longstanding CDN expertise and high-performance software, we can deliver premium-quality experiences across our broadcasters' digital services, while setting up a cost-efficient, reliable, pay-as-you-grow business model for content partners."
Using Broadpeak's combined software, which includes analytics, built on a nationwide architecture, means SIMBA can manage traffic peaks and scale as demand grows through a high-capacity network, and ultimately support new delivery services.
"SIMBA is showing how content providers can take control of their video delivery future by building their own high-performance CDN and transforming infrastructure into a strategic growth asset," said Jacques Le Mancq, CEO at Broadpeak. "This deployment demonstrates a practical and future-ready model that bridges operators and content providers in order to optimise delivery costs and expose new revenue potential. Strategies of this type are fundamental to supporting the next wave of streaming at scale." broadpeak.tv
