VOS360 Ad SaaS updates include AI-assisted contextual ad triggering and programmatic advertising through direct integration with Google Ad Manager and Magnite SpringServe.
Harmonic has upgraded its VOS 360 Ad SaaS solution for streamers, content providers and broadcasters to help increase advertising revenue. The updates introduce AI-assisted contextual ad triggering for new in-stream ad formats, new monetization workflows that enable programmatic advertising for traditional linear broadcasters and SDKs for widely used video players.
“The new enhancements to VOS360 Ad SaaS mark a turning point in how video content is monetized,” said Gil Rudge, senior vice president, solutions and Americas sales, video business at Harmonic. “From smarter, real-time ad placement to unified programmatic campaigns across CTV and broadcast, we’re developing innovations users need to thrive in a rapidly evolving ad landscape.”
Revenue Streams with AI-Powered Contextual Ad Triggering
VOS360 Ad aims to increase ad inventory for live sports content by delivering effectively placed, accurately inserted in-stream (in-game) advertising. Using AI-driven real-time video analysis, the platform extracts scene-level metadata to identify high-value monetization moments as they happen. This helps broadcasters to dynamically insert contextually relevant ads such as overlays, L-shapes and double boxes during broadcasts.
VOS360 Ad better equips sports publishers to deliver high-performing ad inventory to brands and agencies in real time.
Programmatic Advertising
Programmatic advertising is changing the nature of TV ad sales, increasing the efficiency and scale of the digital ad ecosystem. VOS360 Ad aims to boost ad revenues and maximize yield through automated data-driven transactions and measurements.
VOS360 Ad integrates with major demand-side platforms, supply-side platforms and measurement platforms, including Google Ad Manager and Magnite SpringServe, to enable unified, efficient programmatic ad delivery.
Harmonic will demonstrate the latest VOS360 Ad SaaS developments at IBC2025.
harmonicinc.com/video-streaming/events/ibc
