Triveni Digital - ATSC 3.0 Translator


Categories QC QA Monitoring

As ATSC 3.0 deployments accelerate, being able to rapidly launch NEXTGEN TV services is critical for broadcasters. Triveni Digital’s new ATSC 3.0 Translator significantly reduces the cost of ATSC 3.0 service delivery, thereby speeding up the deployment of NEXTGEN TV offerings. Leveraging the ATSC 3.0 Translator, broadcasters can efficiently repeat or translate their existing ATSC 3.0 signal to other areas, optimizing reach for increased viewership without the need for an entire broadcast chain — minimizing costs, equipment, and power. In addition, the ATSC 3.0 Translator includes an optional feature for NEXTGEN TV signing, helping broadcasters quickly expand the reach of ATSC 3.0 services.The ATSC 3.0 Translator is available in two versions: as a repeater for broadcasters with no changes to the transmission, and as a translator for stations that need to change the call letters. The repeater version repeats the ATSC 3.0 signal without any changes in the transmission.

This is critical in scenarios with geographic obstacles such as mountaintops, where broadcasters need to reach another area that is out of line of sight of the main broadcast tower. The translator version is best utilized in areas where the repeating broadcast tower leverages a different call letter issued by the FCC. The translator modifies the signalling, including changes to the major channel number, and inserts new signing to make the ATSC 3.0 transport stream compliant to the standard.Unique Features and BenefitsThe Translator provides several unique benefits to broadcasters and is a must-have solution for efficient NEXTGEN TV service delivery.Faster delivery of NEXTGEN TV services: The ATSC 3.0 Translator eliminates the need for a full-blown broadcast chain for ATSC 3.0 redistribution, reducing the cost and time to market for NEXTGEN TV services. By speeding up the launch of NEXTGEN TV services, the ATSC 3.0 Translator allows broadcasters to open up reoccurring new revenue streams.

Expanded viewership: Adding translators is simple with the ATSC 3.0 Translator, which increases broadcasters’ RF footprint and enables them to reach more viewers with NEXTGEN TV services. Reduced costs: With the ATSC 3.0 Translator, broadcasters need substantially less equipment to deliver NEXTGEN TV services, reducing power usage and minimizing capex and opex, ultimately realizing cost savings.Superior QoE: Viewers expect the highest quality, including 4K HDR video and advanced audio. The ATSC 3.0 Translator validates ATSC 3.0 signals in real time down to the frame structure, offering support for multiple physical layer pipes. Using the solution, broadcasters can perform ATSC 3.0 network troubleshooting and postmortem analysis with log and trend files.

By enabling broadcasters to effectively analyze the quality of ATSC 3.0 streams, the Translator ensures the delivery of exceptional NEXTGEN TV experiences for viewers. Why it is InnovativeTriveni Digital’s ATSC 3.0 Translator is a game changer because it allows broadcasters to bring NEXTGEN TV services to market quickly and cost-effectively. With the ATSC 3.0 Translator, broadcasters can be at the forefront of NEXTGEN TV, delivering outstanding-quality television viewing experiences and opening up new monetization opportunities.