Signiant acquired Levels Beyond, the company behind the Reach Engine media workflow software. The company's talent and system will help extend Signiant's own SaaS platform.

Signiant levels beyond reach engine

Signiant has acquired Levels Beyond, the company behind the Reach Engine media workflow software suite. Levels Beyond's talent and system will be used to extend the functionality of Signiant's SaaS platform, adding new capabilities for simplifying and modernising media workflows.

Commenting on the company's second acquisition of 2021, Margaret Craig, CEO of Signiant, commented on the value of a unified multi-tenant SaaS platform that serves the entire media industry. "By virtue of our underlying acceleration and broad-based role in the global flow of media, Signiant can address multiple supply chain challenges efficiently and at scale. Our SaaS platform has critical mass, serving as the core of the B-to-B media ecosystem, and is an anchor point for adjacent media-centric functionality."

The company recently acquired Lesspain Software to facilitate organising, finding and interacting with media assets, and the Levels Beyond acquisition will now extend Signiant to include a range of configurable workflow building blocks.

Signiant Chief Solutions Officer Mike Flathers said, “The media industry looks to Signiant for innovation and creative problem-solving, and workflow orchestration is ripe for disruption. By using expertise from Levels Beyond and the power of the Signiant SaaS platform, we can develop a much lighter-weight, simpler more productized approach to workflow implementation. The industry demands more options and a high level of configurability, but complex one-off deployments simply cannot deliver the necessary flexibility and economies of scale. It will be great to have the Levels Beyond team at the table to help turn our vision into reality."

Key members of the Levels Beyond team will continue to be based in Denver, where Signiant will operate a development centre. According to Art Raymond, founder of Levels Beyond, the decision to join forces with Signiant was clear. "We're excited to become part of a high-growth, customer-centric software company that is committed to the media industry. Signiant's cloud-native SaaS experience is unparalleled, and the Levels Beyond team brings complementary skills that include deep media workflow experience and extensive knowledge of third-party integrations."

He also notes that the companies share a number of key customers who regardnthe acquisition as compelling. "Customer expectations for the next-generation media technology stack are clear, and there's only one software company in our space that can meet the media industry's requirements for agility, optionality and favorable economics. This is an excellent way to extend the Levels Beyond legacy of solving our customers' toughest workflow problems," he said.