Brightcove released new features on its video delivery platform to help operators expand their reach, improve audience engagement and live-streaming quality, and simplify workflows.
Brightcove has released new features on its video delivery platform intended to help operators expand their reach, improve audience engagement and live-streaming quality, and simplify video workflows. These updates follow the new direction Brightcove announced in July 2025, following its acquisition by digital product developer Bending Spoons early in the year.
So far, about 150 Brightcove customers have trialled the new AI features and several have been using the updated live-streaming experience to deliver events to large audiences.
The primary focus of these new releases is the expansion of Brightcove’s AI Suite. The new Universal Translator now allows distributors to localise videos into more than 50 languages directly within the platform. Users can refine AI-generated transcripts before translation begins so that the resulting dubbed audio maintains the tone, pacing and authenticity of the original content. Further output options are also available, including fully synthetic voices alongside those modelled on the original speaker. Media, sports and enterprise organisations are successfully using this tool to very quickly deliver multilingual content to global audiences.
The existing Auto-Captions feature, already in use at more than 250 organisations, has been enhanced to deliver more accurate, natural-sounding captions. With a new Custom Dictionary, users can now control how brand names, product terms, acronyms and sensitive language are handled, promoting consistency and saving teams significant time in the captioning process.
Brightcove has also introduced the Metadata Optimizer, which automatically generates and translates metadata using text, audio and visual analysis. With support for more than 40 languages and customizable style and tagging rules, the tool helps teams improve SEO, enhance searchability and establish brand alignment across their video catalogues. So far, prompted by comments from the initial users, the tool has evolved to include visual inputs, improving contextual understanding and producing more accurate results.
To help businesses increase their mobile engagement, Brightcove has developed Vertical Videos, a new gallery template that makes it possible to host swipeable vertical video feeds on their own websites. This kind of experience – geared specifically for mobile access – means that media, entertainment, sports and other organisations have a modern, scalable way to attract younger audiences and keep viewers engaged for longer.
Updates have also been made to the live-streaming experience through NextGen Live, which improves stream quality, latency, content protection and monetisation. Shortly after it was launched, the upgraded platform could support high-profile events with more than 200,000 concurrent viewers. NextGen Live now handles 4K UHD streaming for sports, entertainment and enterprise broadcasts, as well as low-latency delivery with delays as low as eight seconds.
Also, Brightcove users can now pull together their live streaming, server-side ad insertion and digital rights management into a single unified workflow, serving as a secure way to monetise live content.
Looking ahead, Brightcove says they plan to roll out several more features in the coming months with the goals of increasing reach, engagement and customer experience. Upcoming enhancements include an AI Content Multiplier for generating multiple clips from a single video, a native Recommendations Engine for real-time content suggestions, new Interactivity and Gallery experiences to modernise video engagement, and a refreshed UX/UI designed to deliver a more intuitive Brightcove platform overall. www.brightcove.com
