Silver Trak Digital has announced that David Elder has joined the company as GM of Silver Trak New Zealand, bringing 32 years of executive leadership and senior management experience, reporting at CEO and director level and leading diverse teams. As a key influencer and driver of executive teams, he is recognised as a proactive strategist and innovator.

David has most recently worked as the principal of DECompl3x, Head of Business and Product Development at MediaHub Australia, On Air Services Executive and Head of Presentation and Programme Traffic at SKY TV NZ and Head of Presentation at TV3 in NZ.

Silver Trak COO Christian Christiansen said, "David is very well known and respected and makes a great fit for Silver Trak NZ as the General Manager position holds overall responsibility for business creation, development, facilitation and operations in New Zealand and related markets. He s a central point of contact in NZ for all traditional Silver Trak broadcast, film, duplication and QC services, our Media Room asset management solution and all DAMsmart digitisation services. With his experience and connections, he is ideal for the role and we are delighted to have him on board.”

The Silver Trak NZ GM role sees David pursuing new business opportunities for the company while implementing business growth strategies throughout the region. He will develop and manage customer relationships with new and existing clients and oversee all required business operations. He will also manage all Silver Trak NZ personnel to ensure that they are able to give the company’s clients the best service.

David said, "Silver Trak is a great company in many ways, especially for their ability to innovate and grow. I believe in developing long-term partnerships and implementing successful change management, something I have in common with the Silver Trak executive team and their business philosophy. Silver Trak’s expansion into the NZ market is an excellent opportunity and one I’m very glad to be a part of.”  www.silvertrak.co.nz