DMW Awards Partner

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Focus
TMT Insights 

tmtinsights.com

Category   Storage

TMT Insights’ Focus platform redefines how media and entertainment (M&E) companies connect strategic planning to operational execution, bridging the long-standing divide between content sales, programming, finance, and operations. Designed as a purpose-built, enterprise-grade solution, Focus enables global content teams to operate with greater visibility, alignment, and speed across the upstream media supply chain.

At its core, Focus delivers a unified platform that transforms how media organizations plan, manage, and distribute content. Its intuitive interface centralizes data from disparate systems to provide real-time insights into content availability, inventory, localization status, and financial performance. By empowering teams with this visibility, Focus accelerates time to market, optimizes resource utilization, and ensures that the right content reaches the right audience, faster and more efficiently than ever before.

Focus was engineered to address one of the M&E industry’s most persistent challenges: the fragmentation of business functions and data silos that hinder collaboration and decision-making. Where traditional systems operate in isolation, Focus brings together key stakeholders across the media value chain, aligning strategic intent with operational reality. This seamless collaboration model enables media organizations to respond dynamically to audience demand, global distribution opportunities, and evolving business models.

The platform’s impact is already evident through its deployment with industry leader Crunchyroll, a global powerhouse in anime content and fandom. Focus empowers Crunchyroll’s Programming, Content Operations, and Distribution teams to collaborate more effectively by aligning programming strategies with content inventory and regional availability. With centralized access to real-time data, teams can make smarter, faster decisions about localization, delivery planning, and financial optimization.

Focus doesn’t just streamline workflows; it creates a new way of working. By connecting upstream deal-making and triggering automated demand signals that drive downstream fulfillment, it allows sales, programming, and operations teams to function as a cohesive ecosystem. This integrated model represents a fundamental shift from reactive management to proactive orchestration across the content supply chain.

When paired with Polaris, TMT’s flagship operational management solution, Focus completes a holistic suite that spans the full media lifecycle, from content planning and rights management to production, localization, and delivery. Together, they offer a “single pane of glass” solution that unites data, systems, and teams across global media enterprises.

Focus also pushes the boundaries of accessibility and scalability. It’s built with flexible deployment and ownership models that adapt to diverse business needs, supporting both capital and operational expenditure strategies. Whether implemented as a standalone solution or alongside Polaris, Focus empowers companies to modernize their operations without disrupting existing infrastructure.

By merging innovation, intelligence, and interoperability, Focus is not just a product; it’s a transformative enabler for the next generation of media supply chain management.