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Cloud Playout

Artificial intelligence AI - Machine learning ML

Brightcove Cloud Playout is a new feature that enhances Brightcove’s end-to-end video platform and allows users to create a video playlist and schedule it to run at a specific time or looped to run 24/7. The addition makes the Brightcove platform one of the few online video providers to offer this capability. Cloud Playout strengthens Brightcove’s Technology and Engineering Emmy® Award-winning offerings by enabling customers to save even more time and money by consolidating all video needs on a single platform.

Cloud Playout enables content owners and organizations to quickly and seamlessly program a scheduled playout of on-demand video assets and live footage or events into a single stream. This provides a broadcast-grade “live TV” experience that leverages pre-recorded content to increase audience engagement and create new revenue opportunities. Cloud Playout works directly with Brightcove’s Video Cloud, eliminating complicated integrations for either new or existing users because Cloud Playout seamlessly connects all of Brightcove’s video offerings.

Customers also benefit from a highly streamlined workflow, as Brightcove meets all video needs with its all-inclusive platform. Revising playout schedules or making bulk edits is easy with a simple drag-and-drop interface – creating a simple method for leveraging content for revenue. Users can monetize ad breaks with Brightcove’s Server-Side Ad Insertion.

This allows users to cue ads with existing SCTE35 markers or insert their own house ads. Users can also push their channel to any of their owned-and-operated properties, an Amazon cloud, or a third-party destination via RTMP output, allowing users to stream content wherever they’d like. Cloud Playout also automatically optimizes video for whatever device an audience is watching, so everyone has a great experience.Early adopters of Cloud Playout include long-time Brightcove client AMC, global entertainment destination BookMyShow, and SXSW Online, who utilized Brightcove’s Cloud Playout for its 2021 virtual conference in March.