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Broadcast Graphics - Motion Graphics

DMW Awards Gold

PRIME 3.7 is a single, powerful graphics platform with multiple use cases, including character generator, branding engine, clip server, augmented reality graphics system, and large video walls. This streamlines learning and gives facilities who use PRIME a flexible, scalable solution.

New features of PRIME 3.7 can improve workflows for many verticals, but especially broadcast news, with these new features:

Augmented Reality on PRIME
Now with camera tracking data support, PRIME’s familiar real-time graphics workflow extends to augmented reality graphics design and playout. Broadcasters working with PRIME 3.7 can entertain and inform viewers with immersive, data-driven 3D graphics for sports, entertainment, elections and news studio productions in 4K or HDR. PRIME AR’s data-binding to scene elements ensures that designers can create and visualize data as real-time events unfold. Fully integrated with CAMIO, ChyronHego’s MOS-driven, template-based graphic asset management, PRIME AR allows producers and journalists to browse, fulfill and preview pre-defined templates for augmented reality graphics directly from the familiar newsroom system - just as they would for video walls, lower thirds and other destinations.

Style Sheets
Designed to improve workflow efficiency, PRIME’s Style Sheets functionality allows users to tag objects and then set up logic statements that trigger the application of a certain property value, such as colour. Using Style Sheets streamlines workflows by allowing designers to quickly change the look of some or all objects in a scene to match team colours, event-specific branding and similar customisation. Accordingly, users can save time while working with a smaller, more manageable, flexible graphics package.

Logic Effect for Design Consistency
PRIME Graphics 3. allows users to build if/then conditions as part of a Logic Effect that may be applied to any object in a scene. With the ability to reuse conditions and apply them to multiple objects in a scene, or even different scenes, users can quickly build smart, logic-based templates.

Lyric Mode
PRIME Graphics users now can run an instance of ChyronHego's LyricX CG on the PRIME platform, with both design and control of LyricX messages remaining within the familiar LyricX interface. The platform can simultaneously play out a single LyricX channel along with PRIME channels, or it can dedicate all channels to either PRIME or LyricX playout. With backwards compatibility for existing LyricX messages, Lyric Mode allows broadcasters to future-proof their production capabilities with minimal workflow impacts. This feature maintains ChyronHego's commitment to serving legacy customers who rely on Lyric, and Lyric trained freelancers, the world's largest community of graphics designers and operators.