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IBM Aspera on Cloud with Forensic Watermarking by Irdeto

ibm.com/cloud/aspera

Virtualisation - Media Functions as a Service

IBM Aspera has teamed up with Irdeto, a world leader in digital platform security, to integrate forensic watermarking into the award-winning IBM Aspera on Cloud platform. IBM Aspera on Cloud with forensic watermarking by Irdeto is a first-of-its-kind SaaS offering that seamlessly integrates forensic watermarking into cloud workflows without the need to deploy additional infrastructure. It enables high-speed file sharing with built-in security and forensic watermarking, allowing users anywhere to fully utilize their available bandwidth to exchange large files and data sets quickly, reliably, and securely.

IBM Aspera on Cloud provides the fastest way for media companies to move content securely and reliably across on-premises and multi-cloud environments, reducing production life cycles. It provides seamless access to data wherever it’s stored, enabling users to collaborate in a secure environment that tightly protects access to content and application functionality.

Irdeto TraceMark for Distribution is a cloud-based managed service that embeds an invisible, unique forensic watermark in each uploaded media asset, which identifies the content distribution channel. The fully automated solution watermarks a wide range of assets in a centralized and consistent way, replacing disparate visual marking methods and manual workflows of the past. Furthermore, combining TraceMark with Irdeto’s Online Piracy Detection service enables immediate detection of any content leaks and tracks back watermarked content to the source, enabling content owners to implement countermeasures.

Integrating TraceMark for Distribution with IBM Aspera on Cloud enables users to watermark files from the IBM Aspera on Cloud management interface by simply selecting ‘watermarked delivery’ when uploading a package for distribution, or by enforcing watermarking as a business rule on accounts or folders. Content is then delivered as an individually watermarked asset to any number of recipients, making it simple and quick to deploy.

IBM Aspera on Cloud with forensic watermarking by Irdeto is cost-effective and easy to implement and integrate into any production or media project. It’s ideal for transferring and streaming content for remote and decentralized production and virtual collaboration.

The solution supports various mezzanine and broadcast-quality distribution formats and resolutions, including HD, UHD, HDR, J2K, ProRes, H.264, HD50, XDCAM, MXF and IMX. It creates individualized invisible watermarks without affecting download speeds and without the need for client-side software for a seamless user experience. It doesn’t introduce any bottlenecks into the distribution process, and as a cloud-based service, it automatically scales to handle urgent deliveries and peak demands.

In addition, Irdeto has introduced a pay-per-use business model that makes forensic watermarking affordable to studios and post-production houses of any size.