AEAF Awards Shines with Brilliant Commercials
Here are just a few of the entries into the Commercials Animation and Commercials VFX categories at AEAF Awards and a sample of the great work on display now at the Online Gallery. Become inspired by the artists at Yes Captain, Trizz studio, Passion Pictures and many others, and don’t forget to enter your studio’s work as soon as possible. The official deadline is 30 June 2016.
‘Night Shift’, made by Passion Pictures, is the official campaign for Lotería de Navidad, Spain’s national lottery, drawn once a year at Christmas. More than just a prize draw, the Lotería ‘El Gordo’, is considered the world’s biggest lottery and is a highly anticipated yearly event on Spain’s cultural calendar with more than 46 million entrants. For the second year running, the lottery’s campaign is delivered as a short narrative film, and this year, Passion was approached to help take on the challenge of warming the nation’s hearts with an animated spot.
With beautiful 3D animation, the film features charming Justino, a mannequin factory’s nighttime security guard, whose thoughtful jokes engineered overnight capture the imagination of his daytime colleagues. This inspires them to enter Justino into the lottery draw and eventually share their winnings. Lotería is all about the spirit of sharing, reinforcing the values everyone associates with Christmas and the holidays.
With just three weeks from first meeting to delivery, Yes Captain was asked to create a big, bright, fast-paced animated TV commercial for the Luna Park amusement park at Sydney Harbour and their ‘Biggest Summer Ever’ campaign. Cinema 4D and Arnold were used throughout the project to produce impressive, stylised 3D content. To meet the tight turnaround on this project, cloud farm rendering was used.
Produced for German agency Innocean, Trizz studio in Barcelona says they have challenged traditional views through their recent project for automobile maker Hyundai and its premium brand Genesis. With a scenic nature, the film is based partly on a drone shoot, partly on studio footage shot with specialized camera rigs. The video was heavily manipulated in 3ds Max and Maya, and treated with carefully lit photoreal looks that carry the viewer on a cinematic visual journey in 4K. Trizz provided the full package - concept, design, exterior drone shoot, special in-studio shoot rigs, animation, grading and VFX. See the finished film here, and the making-of video here.
